Principal Creative Technologist, AWS Brand & Creative

Company: Amazon
Location: Seattle
Posted on: April 1, 2026

Job Description:

The Creative Technologist is a senior individual contributor role within Brand Scale, the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role sits at the intersection of creative craft, emerging technology, and production systems. AWS is the world's largest cloud provider and one of the most recognized technology brands on the planet. The Brand Scale team has access to tools, platforms, and capabilities that most creative organizations can only read about, and we are at the beginning of figuring out how to use them well. The team, the operating model, the technology stack, and the ways of working are not inherited. They are being designed. This is not a traditional creative role, and it is not a traditional technology role. It is a role for someone who is fluent in both, and who finds the space between them to be the most interesting place to work. Candidate Profile: The ideal candidate for this role has spent their career refusing to choose between being creative and being technical and has built a body of work that proves you don't have to. You are as comfortable in a creative review as you are in a workflow design session. You hold opinions about craft and quality, and you hold those opinions even when the tool doing the work is AI. You are energized by the pace of change in creative technology, and you bring that energy to the people around you. You are not here to replace human creativity. You are here to make it go further. Key job responsibilities Creative Technology & Agentic Workflow Development - Collaborate with Marketing Technology and AI team on designing, building, and governing agentic creative workflows that enable the AWS Marketing team to produce brand-compliant assets at speed and scale - Identify where generative AI, automation, and agentic tools can reduce repetitive production burden — and where human creative judgment must remain in the loop · - Partner with the Marketing Technology teams to pilot and evaluate emerging creative technology platforms (generative AI, content automation, dynamic creative optimization) before broader organizational adoption - Define and document prompt engineering standards, AI output review protocols, and brand compliance guardrails for AI-generated creative Creative Production & Execution - Contribute directly to creative production across formats - digital, motion, social, and campaign with a point of view on craft and brand integrity - Serve as a senior creative resource on high-priority or technically complex production work, including campaigns, brand system extensions, and global activations - Translate creative briefs from Brand Strategy and Creative Direction into production-ready executions, working alongside both human collaborators and agentic tools - Maintain a high bar for quality in all outputs, AI-assisted or otherwise Technology Stack Partnership - Act as a primary business owner/counterpart from the brand creative team in working with Technology and AI to drive business requirements, process design, experimentation, and adoption - Partner with the Technology function within AWS Marketing to evaluate, implement, and optimize the creative technology stack (DAM, GenAI platforms, content automation, templating systems) - Define creative frameworks, template requirements, and modular asset system specifications, working with Technology team, that enable the broader team to produce at scale without sacrificing brand consistency" - Govern AI usage within creative workflows, establishing clear standards for when and how AI tools are used, reviewed, and approved Organizational Influence & Enablement - Train and upskill creative and production colleagues on new tools, workflows, and agentic capabilities, acting as a force multiplier across the team - Contribute to Brand Scale's role as the test-and-learn environment for creative technology in the AWS Brand & Creative team - Bring a clear point of view to senior stakeholders on where creative technology is heading and what AWS should be investing in next About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional - Experience with asset management, design workflows, or partnering with creative teams - 10 years of progressive experience in a creative, production, or creative technology role - with a portfolio demonstrating both creative craft and technical capability - Demonstrated experience designing and deploying AI-assisted or automated creative workflows in a production environment, with proficiency across generative AI creative tools (image, copy, video, motion) and their appropriate use - Understanding of brand systems - including how brand standards are applied across formats, channels, and at scale - Excellent written and verbal communication skills; ability to translate technical concepts for creative audiences and creative concepts for technical audiences - Experience working across teams and influencing teams that are not your own - Experience in an in-house brand or creative team at a large enterprise, or in a creative technology role at a leading agency - Familiarity with prompt engineering, LLM-based creative tools, and agentic workflow design - Experience building or managing a creative technology stack, including vendor evaluation and governance - Background in motion design, interactive, or digital production — with the ability to contribute hands-on to complex executions - Experience working within or alongside a brand system (architecture, design systems, naming guidance) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, San Francisco - 184,500.00 - 249,600.00 USD annually USA, WA, Seattle - 167,700.00 - 226,900.00 USD annually

Keywords: Amazon, Everett , Principal Creative Technologist, AWS Brand & Creative, IT / Software / Systems , Seattle, Washington