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Manager, Paid Search

Company: Fortive
Location: Everett
Posted on: November 22, 2021

Job Description:

This is your chance to join an outstanding, innovative, B2B & B2C global marketing team. The Fluke Marketing team is dedicated to having fun while marketing, growing sales, and supporting Fluke's elite products. Position summary: Fluke is looking for an experienced paid digital leader to lead our team of specialists. The manager of global paid digital programs will focus on driving profitable growth through paid search and paid social efforts. This position requires a strong online paid search and paid social background, data-driven and analytical thinking, excellent communication skills, and strong cross-team collaboration skills. To thrive in this role, you have an appetite for data and are curious to go granular to solve problems. You are driven by continuously optimizing to drive growth. You can evaluate details at the campaign level, but also step back to look holistically across channels. You celebrate success when your efforts drive improvement in YoY revenue, ROAS, and ROI growth for the paid digital channels across several countries! The Manager, Paid Digital Programs reports to the Director of Global Digital Marketing. Essential functions:

Lead the end-to-end development and implementation of our Paid Digital strategy with a primary focus on North America and EMEA markets (ability to consult for other regions) Develop strategy and drive execution of paid search and paid social programs in partnership with product teams, sales teams and the rest of our digital and marketing team to drive growth in key regions with the right level of local customizations and optimization for the individual markets. Stay on top of industry changes, algorithm updates, and their impacts on our customers Implement bid strategies, effectively manage budgets, test ad copy and landing pages Own metrics and reporting, including the use of statistical approaches to track, analyze, and communicate results and deliver insights on the cost efficiency of paid search investment for partners across the business Develop, maintain and grow positive relationships with internal and external partners through leading development plans, campaign strategy, promotional campaigns, data strategy, reporting, and always-on performance management Work cross-functionally with data & analytics teams to streamline reporting, campaign operations & data feeds. Work with existing and future external partners (agencies, Bing, Google, etc.) to explore and execute opportunities Identify and implement frequent tests to find efficient ways to balance portfolio and International digital advertising mix to improve profitability, as well as to find innovative ways to grow programs
Bachelor's degree in business, marketing, statistics, or related quantitative fields 5+ years of work experience with demonstrated increasing levels of responsibility; can provide a track record of successfully leading and driving business decisions with data & analysis A combination of B2B (lead generation) and B2C (eCommerce) digital marketing experience is beneficial Proficient in paid search platforms such as AdWords, Google Analytics, Tag Management Solutions, etc Previous experience working with RTB, performance marketing (search, display, social, etc.) and comfortable undertaking granular analysis and challenging convention Ability to think creatively while staying realistic about what is possible given internal and external constraints Self-starter with strong critical thinking, problem-solving, prioritization, and time management skills in order to deliver impactful results Ability to collaborate globally at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals Previous people management experience preferred Experience with Test and Learn approach to drive channel performance Has a strong interest or experience in applying Agile Marketing methodology Experience overseeing and managing agency partners and internal reports The successful candidate will be results-oriented and possess a demonstrated ability to set strategies and successfully execute them to meet business goals Fortive--is a provider of essential technologies for connected workflow solutions across a range of attractive end-markets. The company holds leading positions in intelligent operating solutions, precision technologies, and advanced healthcare solutions.--Fortive--is headquartered in Everett, Washington and employs a team of more than 17,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 50 countries around the world. With a culture rooted in continuous improvement, the core of our company's operating model is the--Fortive--Business System. For more information please visit:--www.fortive.com .--We all have a role in building a community where everyone belongs. Where you can speak your mind, be yourself, and feel supported. It's how we achieve more together - for each other, for our customers, and for the world. https://www.fortive.com/inclusion-diversity --Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety. --A wholly owned subsidiary of Fortive Corporation (www.fortive.com ), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand. "The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail applyassistance@fortive.com to request accommodation."

Keywords: Fortive, Everett , Manager, Paid Search, Executive , Everett, Washington

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