Marketing Specialist, Outreach, and Events

Company: Sight Partners
Location: Everett
Posted on: May 9, 2022

Job Description:

Job DescriptionHybrid Position (Seattle or Greater Seattle Area)Travel requiredJob Summary:The Outreach Representative is responsible for developing, aligning, and retaining referrals from market physicians and referring providers for primary services. Identifies target referrals and is very familiar with operations, services, and key roles. Facilitates the retention of physician relationships, referring relationships and community relationships. Responsibilities include growth of new referral sources and other specific professional relations responsibilities while serving as an extension of our physicians. Market products executing marketing campaigns; create marketing and communication materials, maintain materials inventory; plan training meetings and partner events; manage projects; analyze reports, and ensures company messages are consistent.Duties/Responsibilities: Increase referral base through relationship building activities, acting as a liaison between practice and referral sources to provide solutions, and escalating complaints. Work collaboratively with doctors to develop and implement specific outreach, relationship building, and marketing plans to meet organizational goals. Ambassador of cultivating relationships and communication with referring providers and/or their office staff via phone and email and drop-in visits.Assist in the development of a sales process through company CRMMaintain and update CRM data base Identify, gather, and report information and analytics on new referral sources, generating leads for doctor to cultivate relationships. In collaboration with the Physicians, evaluate, analyze, and interpret current physician referral patterns and trends, ensuring that professional relations resources are optimized.Promote products and services through external drip campaigns.Manage and maintain up to date website content to reflect the current business focus, technology and service consistent with priorities of the business.Conduct market research of local activities, competition, demographics, potential referral sources, patient surveys and testimonials.Event planning and production for local and regional in-person, virtual or hybrid eventsAssist in producing clear and concise patient collateral including brochures, advertising, questionnaires, and consents for patient discussions focusing on patient comprehension level and achieving clarity.Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments or improve processes.RequirementsDemonstrated project management and event coordination with the ability to prioritize multipleprojects/initiatives of a time sensitive nature.Computer skills, including database maintenance and reports generation (strong knowledge of MS Excel). Exhibit a high degree of organizational and analytical skills.Demonstrate excellence in communication skills demonstrated ability to convey ideas and information, verbally and in writing.Ability to effectively work with and through physicians, staff and other personnel in a cooperative, collaborative manner in order to improve provider and/or patient satisfaction.Exhibit initiative and the ability to work independently or lead and perform as part of the larger team, in a fast paced environment. Able and willing to achieve goals with tenacity, compassion. Requires the ability to travel by automobile in the service area on a regular basis and attend evening events.BenefitsCompetitive SalaryMedical, Dental, and Vision InsuranceFlexible Spending Account401(k) PlanPaid HolidaysPaid Time Off

Keywords: Sight Partners, Everett , Marketing Specialist, Outreach, and Events, Advertising , Everett, Washington